Since its establishment in 1933, the ICS has been striving to promote the chemical research and development, the chemical industry and chemistry education, as reflected by its diverse membership. It is the time for all chemistry associations to leverage the positive public attitude towards chemistry. Our individual organizations, the Israel Chemical Society (ICS), the Israel Society of Chemical Engineers and Chemists (ISCEC) at the Association of Engineers and Architects in Israel (AEAI) and the Israel Institute of Chemical Engineers (IIChE), all having a long tradition of many years, are strong, reliable and influential. We can influence the general public and government offices even more effectively if we all join forces and coordinate our activities. The ICE Magazine is certainly a very good start of a fruitful collaboration between all chemists and Chemical engineers in the State of Israel.